Nonprofit / Road Safety Advocacy
A website with clear paths for AUADD visitors
- Donation and advocacy paths
- Road safety resources and media information
Visitors came for different reasons
AUADD is a national nonprofit working to reduce deaths and injuries caused by distracted, drunk, and reckless driving. Its website needed to support that work.
Potential donors, advocacy partners, people affected by dangerous driving, and journalists needed different information and actions from the same website.
What visitors can do
Donors can find ways to give. Advocates and people seeking resources can find road safety information. Journalists can reach the media materials and spokesperson contact details.
Road safety statistics, research summaries, and advocacy resources give visitors information they can review and share.
Visitors can make a donation, choose recurring giving, or join an advocacy action.
The site presents these paths on mobile as well as desktop.
Why the different paths matter
Each visitor can find the information and action that fits their reason for coming to AUADD.
Visitors can find road safety information and ways to support the organization on the same site.
Note: We also built the AUADD mobile app (iOS + Android): see AUADD App case study for the Flutter development project.
Your project
Have a similar problem to solve?
Tell us what customers or staff need to do and what stops them now. We can discuss whether a website, app, or smaller fix fits.