Case Study
Zone Yetu (Africa Magazine)
Redesign of the Zone Yetu (Africa Magazine) news portal.
25%
Increased website traffic
12%
Improved user engagement
22%
Enhanced brand image as a modern and informative African news source
Their Goal
Declutter and Delight: Website's Minimalist Makeover
- Improved user experience and website navigation for a smoother browsing experience.
- Increased website traffic and readership to reach a wider audience.
- Strengthened brand awareness and online presence for better recognition.
Our Role
User-Focused Website Revamp
- Designed a clean and user-friendly website with a focus on readability.
- Implemented responsive design to ensure optimal viewing on all devices.
- Integrated social media sharing buttons to encourage content sharing.
- Curated high-quality visuals and multimedia content to enhance user engagement.
- Optimized the website for search engines to improve discoverability.
Conclusion
User-Friendly Upgrade
- The website redesign resulted in a significant increase in website traffic and user engagement.
- Readers spent more time browsing the website and consuming content.
- Zone Yetu’s brand image improved as a modern and informative source of African news.
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