How a New Jersey Roofing Company Got 50% More Traffic and 30% More Leads

The Problem

Jamie Roofing had a website — it just wasn’t working. Traffic was flat, calls weren’t coming from the web, and the site looked like it was built in 2014 because it was.

The existing site had three problems: no local SEO structure, slow mobile load time, and no clear call to action.

What We Built

Conversion-first homepage. The hero section leads with the service, a clear phone number above the fold, and a quote request form.

Service area pages. Individual pages targeting each city and county Jamie serves, now ranking for “[city] roofing repair” queries.

Mobile speed overhaul. Cut load time from 6.4 seconds to under 2 seconds on 4G.

Trust signals throughout. License numbers, insurance badges, Google review count, before/after photos on every key page.

Click-to-call everywhere. Mobile visitors see a sticky phone button at all times.

The Results

Metric	Change
Organic traffic	↑ 50%
Lead form submissions	↑ 30%
Inbound calls	↑ 12%
Mobile load time	↓ 70% (6.4s → 1.9s)

Measured over 90 days post-launch against the same 90-day period prior.

What Made the Difference

Roofing is a high-intent, high-competition local search category. The new site ranks for the right terms in the right locations, loads fast on mobile, and converts by making the next step obvious and immediate.